Rainbow Connection Investigating Color Psychology
I have always been fascinated with the psychology of color, since my college days. Psychology of Color, was one of my absolute favorite college classes, that I took during my interior design studies.
Today I would like to share what I learned, in hopes that it will some day help you. Maybe while decorating you home, picking a paint color, or even deciding what to wear.
R O Y G. B I V
Meet Roy G. Biv the most common acronym for the shades of color and where it all starts. Red, Orange, Yellow, Green, Blue, Indigo and Violet. Color is used everywhere and invokes emotions in us, sometimes we are aware of the emotions and other times it is more subtle. The most interesting documentary I ever saw reguarding color was a blind case study. The subjects put on a black capes and were asked to hold there arm straight out away from there body, like an airplane. What each client did not know was that each cape was lined with a specific color from the color spectrum. The video footage was astounding as the people would hold there arms out each time thinking they were level and straight they were not. Their arms were actually higher, lower, or even off kilter, based upon their bodies reaction to reading the color sewn inside the cape. The results were consistent for the same colors over and over again. This study proved that our bodies read color with out seeing the actual color, which is simply amazing to me.
Is known as the pretty color, and it just makes you feel good about yourself. As the a lighter shade of red represents love and romance, as well as femininity. It is also used in a lot cosmetic branding for this reason, like Mary Kay with the pink Cadallic’s. Pink is generally considered to have a calming effect. It also represents sweetness which could be literal as in sweets, or baked goods, like Duncan Dounut’s or in the girly sweetness of a baby girl.
Sub Catagory Colors: Rose, Fuscia, Blush, Watermelon, Magenta, Bubble Gum, Salmon, Strawberry, Ballet Pink, Hot Pink, Peach and Coral.
Can represent danger, warning, or error. Think about a stop sign, poisonous snake, or a fire alarm. I personally noticed that when I drove a red car I felt like people would try to hit me or aim for me. Red also represents warmth, love, passion, or intense emotion as seen by it’s use at Valentine’s Day with hearts and roses. It can also symbolize bravery, war, or blood, and can improve accuracy on certain tasks. Some studies have shown red to stimulate appetite, creating a “must have more” sensation. This is why you see so much red in restaurant marketing think McDonald’s, Pizza Hut, Chick fil a, Arby’s, KFC, and countless others.
Sub Catagory Colors: Crimson, Ruby, Current, Scarlet, Merlot, Candy Apple, Garnet, Cherry, Brick, Wine, Lipstick Red, Mahogany, and Sangria
Is derived from a combination of yellow and red, so it is also a warm, stimulating and attention-getting color. However orange is associated with being cheap, or more of a value brand. Think about hotels for a minute. The Four Seasons, a very elite hotel’s logo is solid green. If you add orange to the green logo you get the Howard Johnson logo, which is a lower value hotel.
Sub Catagory Colors: Tangerine, Sweet Potatoe, Merigold, Ginger, Rust, Amber, Maralade, Clay, Fire, Cantaloup, Pumpkin, Bronze, Sandstone, and Apricot.
A bright sunny color that is attention grabbing. Most people think of yellow as a happy color, yet studies have also shown, ironically, that prolonged exposure to yellow makes people nervous, causing adults lose their tempers quicker and babies will cry more. So it’s not good for a nursery. Yellow is also the most fatiguing color to the eye, and tends to aggravate senior citizens or Parkinson’s patients by causing them to shake more violently. I do find it funny how most schools and hospitals are usually painted a light shade of beige-yellow. Which is probably the worst possible choice for these types of environments.
Sub Catagory Colors: Dandelion, Banana, Honey, Butter, Canary, Gold, Butterscotch, Blonde, Pineapple, Mustard, Sunshine, and Lemon
Green is generally a physically soothing color that may simultaneously produce an emotional lift. Green is commonly associated with nature, and also signifies good luck or money. Green adds a certain amount of quality or richness to a product. It is a very elite color, however it also has an extreme catalyst, green is always associated with envy.
Sub Catagory Colors: Olive, Emerald, Lime, Chartreuse, Sage, Seafoam, Moss, Mint, Pistachio, Pine, Army, Pear, Seaweed, Basil, Shamrock, Pickle, and Crocodile.
Blue is considered serine and seen as having a calming effect great for spa’s, and pools. Darker shades of blue note a trustworthiness and may suggest reliability and security, often used as in police uniforms and men’s business suits. Blue is often mistakenly associated with sadness. The thought of feeling blue, but studies suggest that the color blue can increase productivity and creativity. It may actually lower body temperature and pulse rate.
Sub Catagory Colors: Indigo, Cobalt, Cerulean, Navy, Sapphire, Denim, Peacock, Sky, Teal, Aegean, Azure, Ocean, Lapis, Spruce, Blueberry, Royal and Arctic.
Purple has always been associated with royalty, along with wealth, and luxury. As far as the chakras go it is highly spiritual color full of wisdom. Purple has an exotic flair, sometimes overly so, make it a fantasy color. Purple is associated with mystical or magical themes. Therefore, in some instances purple can appear out of place, artificial or even fake.
Sub Catagory Colors: Eggplant, Lilac, Plum, Violet, Lavender, Grape, Heather, Raisin, Orchid, Boysenberry, Amethyst, Wine, Jam, and Mauve.
Meet The Neutrals:
Brown is a consoling color and less stimulating than all the others. These earthy colors can suggest strength and security along with wholesomeness, reliability, durable, and secure. Browns alway give the feeling of being rooted or grounded like trees, rocks, minerals and other natural things of the earth. As the shade gets darker it adds a quality of richness, think of chocolate or coffee.
Sub Catagory Colors: Mocha, Chocolate, Cinnamon, Brunette, Cedar, Pecan, Coffee, Walnut, Caramel, Hickory, Umber, Gingerbread, Peanut, and Tawny.
Represents death, mourning, and evil things such as the grim reaper, witches or Darth Vader. However, it is also a color of sophistication, such as formal wear, “a black tie affair” or represents authority, like a judge’s robe, or graduation gowns.
Sub Catagory Colors: Onyx, Ink, Raven, Midnight, Coal, Ebony, Charcoal, Sable, Jet Black, Obsidian, Soot, Pitch Black, Oil and Crow
Gray is literally a “middle-of-the-road” color, gray is a practical and timeless. It can also be construed as dull, boring or even depressing when used in excess. Gray causes the least eye fatigue of any color on the spectrum.
Sub Catagory Colors: Cloud, Graphite, Iron, Dove, Pebble, Flint, Fog, Slate, Smoke, Silver, Pewter, Shadow, Ash, Stone and Fossil
White represents purity, innocence, and goodness. White makes a room seem brighter and more spacious, but too much white can have a sterile, cold effect. It is always equate to the good guy, heaven or angelic.
Sub Catagory Colors: Pearl, Porcelain, Parchment, Ivory, Cream, Bone, Frost, Alabaster, Snow, Eggshell, Cotton, Linen, Daisy, Rice, Coconut and Chiffon.
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